At Loft, we are creative producers and storytellers, this describes our role and motivation in every project we undertake. The look and feel of everything we produce is designed to engage, entertain and enlighten. We love collaboration and encourage imaginations to run free.
We are French Canadian and active members within the francophone community in Alberta, we are committed to cultivating and preserving our heritage and our diversity through our work in Western Canada.
Although the creative lines are blurred between us we are both very involved in every project we produce. Our varied experience with clients and partners allows us to produce a wide range of projects from short-form videos for web to longer educational programs; documentaries and series for television broadcast.
We are so proud to say that we work with exceptional crews. We hire freelancers in Alberta that are experts in their craft, our cinematographers, sound recordists and mixers, our editors are all professionals who are tailored to specific projects and whom we know will be qualified to produce the best product artistically and technically.
CO-FOUNDERS, MARIE-FRANCE AND STEVE HAVE 20 YEARS EXPERIENCE COMBINED IN ALL ASPECTS OF PRODUCTION.
Marie-France Guerrette, Producer & Co-founder
As a documentary filmmaker, she is fascinated by the human condition and is compelled by who we are and why we do the things we do. Her documentary career began in 2008 when she directed her first short French language documentaries with the NFB / ONF "Mon père, le roi" and her second in 2010 "Le choeur d'une culture". Since then she has garnered multiple nominations and awards including a Golden Sheaf award from the Yorkton Film Festival for "The Secret Life of Pianos" (Telus Optik VOD). Currently, she is producing and directing multiple projects including : a one-off French language documentary entitled "Les cordes de la victoire" (Unis TV, 2017) ; a documentary series of short docs called "How to be French en Alberta" (Web & VOD); the 6 x 52min documentary series "Cow-boy urbain" (Unis TV, 2018) and a feature length documentary with the Francophone Studio of the National Film Board of Canada (ONF) about motherloss. Marie-France is on the board of DOC Alberta, the Alberta chapter of the Documentary Organization of Canada.
Steve Jodoin, Producer & Co-founder
Steve has been in the television and film industry professionally for over 10 years He is an asset to a production team as he has worn many hats in the industry : he has worked on and acted in a wealth of plays, corporate videos, commercials, and films, and is an established voice over artist. This gives him a depth of experience that is unique in the field. He has hosted and contributed to the production of several Radio-Canada/CBC television shows. Steve recently produced the award winning documentary "The Secret Life of Pianos" (Telus Optik VOD) and is currently producing a television series "Cow-boy Urbain" (Unis TV, 2018) he created based on his quest to become a cow-boy. He is also co-producing a one-off documentary about fiddlers "Les cordes de la victoire" (Unis TV, 2017). Steve is also currently directing and managing several creative corporate productions for various clients.